Color Affects Branding

Color has psychological effects on the moods and choices of a person, and it also effects a Brand Campaign's messaging. The color chart below displays the diverse and inherent feelings color invokes into a consumer when they are looking at an ad campaign or a website page.

A rainbow of color pigments.

Each color has psychological effects on the moods and choices of a person. The chart above represents each color with the different kinds of inherent feelings they evoke into a consumer when they are looking at your website or other branding material.

The psychology of color as it relates to persuasion, is one of the most interesting—and most controversial aspects of marketing. There are no clear-cut guidelines for choosing your brand’s colors. “It depends” is a frustrating answer, but it’s the truth. However, the context you’re working within is an essential consideration. 

This chart I’ve compiled collects associations which many of us recognize.

It’s the feeling, mood, and image that your brand or product creates that matters.

What does the color of your branding say about you and your business?

Each situation is unique and requires careful deliberation.
We will work with you to find the right marketing fit for your brand.